The network is your customer : five strategies to thrive in a digital age / / David L. Rogers.
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| Year of Publication: | 2010 |
| Language: | English |
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| Physical Description: | xx, 312 p. :; ill. |
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5003420675 |
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(MiAaPQ)5003420675 (Au-PeEL)EBL3420675 (CaPaEBR)ebr10461096 (CaONFJC)MIL305786 (OCoLC)923595897 |
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Rogers, David L., 1970- The network is your customer [electronic resource] : five strategies to thrive in a digital age / David L. Rogers. New Haven : Yale University Press, 2010. xx, 312 p. : ill. Includes bibliographical references and index. A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Business networks. Social networks. Digital media Social aspects. Digital media Economic aspects. Strategic planning. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3420675 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Rogers, David L., 1970- |
| spellingShingle |
Rogers, David L., 1970- The network is your customer five strategies to thrive in a digital age / A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry. |
| author_facet |
Rogers, David L., 1970- ProQuest (Firm) ProQuest (Firm) |
| author_variant |
d l r dl dlr |
| author2 |
ProQuest (Firm) |
| author2_role |
TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Rogers, David L., 1970- |
| title |
The network is your customer five strategies to thrive in a digital age / |
| title_sub |
five strategies to thrive in a digital age / |
| title_full |
The network is your customer [electronic resource] : five strategies to thrive in a digital age / David L. Rogers. |
| title_fullStr |
The network is your customer [electronic resource] : five strategies to thrive in a digital age / David L. Rogers. |
| title_full_unstemmed |
The network is your customer [electronic resource] : five strategies to thrive in a digital age / David L. Rogers. |
| title_auth |
The network is your customer five strategies to thrive in a digital age / |
| title_new |
The network is your customer |
| title_sort |
the network is your customer five strategies to thrive in a digital age / |
| publisher |
Yale University Press, |
| publishDate |
2010 |
| physical |
xx, 312 p. : ill. |
| contents |
A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry. |
| isbn |
9780300166019 (electronic bk.) |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD69 |
| callnumber-sort |
HD 269 S8 R646 42010 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3420675 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8/12 |
| dewey-sort |
3658.8 212 |
| dewey-raw |
658.8/12 |
| dewey-search |
658.8/12 |
| oclc_num |
923595897 |
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The network is your customer five strategies to thrive in a digital age / |
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