Brewed in Japan : the evolution of the Japanese beer industry / / Jeffrey W. Alexander.

• Author: ProQuest (Firm); Alexander, Jeffrey W.
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2013
• Language: English
• Physical Description: xii, 302 p. :; ill.
• Notes: First published in Canada by UBC Press.

Table of Contents

• Introduction: beer's evolution into a Japanese commodity
• Foreign influences: the origins of Japan's beer brewing industry, 1868-1906
• Keeping up appearances: maintaining beer's German authenticity, 1906-36
• Brewing self-sufficiency: beer, empire, and the wartime command economy, 1937-45
• "The taste of home": beer as postwar Japanese commodity, 1945-72
• Learning from Japan: "Orion beer" and Okinawan consumer identity, 1945-72
• Indigenous brews: innovation, entrepreneurship, and beer's continuing evolution.