National image & competitive advantage : the theory and practice of place branding / / Eugene D. Jaffe & Israel D. Nebenzahl.
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| Year of Publication: | 2006 |
| Edition: | 2nd ed. = |
| Language: | English |
| Online Access: | |
| Physical Description: | 237 p. :; ill. |
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| Other title: | National image and competitive advantage |
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| Bibliography: | Includes bibliographical references (p. [207]-234) and index. |
| ISBN: | 9788763001724 8763001721 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Eugene D. Jaffe & Israel D. Nebenzahl. |