Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures / / Richard R. Gesteland.
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Year of Publication: | 2002 |
Edition: | 3rd [rev.] ed. |
Language: | English |
Online Access: | |
Physical Description: | 347 p. |
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Bibliography: | Includes bibliographical references (p. [343]-347). |
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ISBN: | 8763000938 (hd.bd.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Richard R. Gesteland. |