Messaging for engineering : : from research to action / / Committee on Implementing Engineering Messages, National Academy of Engineering of the National Academies.
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| Place / Publishing House: | Washington, District of Columbia : : National Academies Press,, [2013] 2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (96 pages) :; illustrations (chiefly color) |
| Notes: | "This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface. |
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Table of Contents:
- 1. Introduction
- The Value of Public Understanding of Engineering
- Changing the Conversation
- The Challenges of Rebranding
- Changing the Conversation : From Research to Action
- Outline of This Report
- Audiences for This Report
- 2. What Has Been Accomplished?
- Messaging Based On Changing the Conversation
- Messaging in the Spirit of Changing the Conversation
- Creation of New Tools and Resources
- 3. Call to Action
- The Basics
- Sector-Specific Actions
- Other Opportunities
- Conclusion
- Appendix A: Biographies of Committee Members
- Appendix B: Workshop Agenda
- Appendix C: List of Participants.