Evaluating military advertising and recruiting : theory and methodology / / Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors.
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| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 194 p. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 0309091276 (hardcover) 0309529476 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors. |