The psychology of entertainment media : blurring the lines between entertainment and persuasion /

The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum.

Show other versions (1)
Saved in:
Bibliographic Details
:
ProQuest (Firm)
TeilnehmendeR:
Shrum, L. J.
ProQuest (Firm)
Year of Publication:2004
Language:English
Online Access:
Physical Description:xvi, 360 p. :; ill.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 500335586
ctrlnum (MiAaPQ)500335586
(Au-PeEL)EBL335586
(CaPaEBR)ebr10227400
(CaONFJC)MIL396900
(OCoLC)437204738
collection bib_alma
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01454nam a22003854a 4500</leader><controlfield tag="001">500335586</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">030128s2004 njua sb 001 0 eng </controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2003040800</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0805846417 (h : alk paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)500335586</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL335586</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10227400</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL396900</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)437204738</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5827.9</subfield><subfield code="b">.P78 2004</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">659.1/01/9</subfield><subfield code="2">21</subfield></datafield><datafield tag="245" ind1="0" ind2="4"><subfield code="a">The psychology of entertainment media</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">blurring the lines between entertainment and persuasion /</subfield><subfield code="c">edited by L.J. Shrum.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Mahwah, NJ :</subfield><subfield code="b">Lawrence Erlbaum,</subfield><subfield code="c">c2004.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvi, 360 p. :</subfield><subfield code="b">ill.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Subliminal advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising</subfield><subfield code="x">Psychological aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Mass media</subfield><subfield code="x">Psychological aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Persuasion (Psychology)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Manipulative behavior.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shrum, L. J.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335586</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>
record_format marc
spelling The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
Mahwah, NJ : Lawrence Erlbaum, c2004.
xvi, 360 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subliminal advertising.
Advertising Psychological aspects.
Mass media Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Electronic books.
Shrum, L. J.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335586 Click to View
language English
format Electronic
eBook
author2 Shrum, L. J.
ProQuest (Firm)
author_facet Shrum, L. J.
ProQuest (Firm)
ProQuest (Firm)
author2_variant l j s lj ljs
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Shrum, L. J.
title The psychology of entertainment media blurring the lines between entertainment and persuasion /
spellingShingle The psychology of entertainment media blurring the lines between entertainment and persuasion /
title_sub blurring the lines between entertainment and persuasion /
title_full The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
title_fullStr The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
title_full_unstemmed The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
title_auth The psychology of entertainment media blurring the lines between entertainment and persuasion /
title_new The psychology of entertainment media
title_sort the psychology of entertainment media blurring the lines between entertainment and persuasion /
publisher Lawrence Erlbaum,
publishDate 2004
physical xvi, 360 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5827
callnumber-sort HF 45827.9 P78 42004
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335586
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1/01/9
dewey-sort 3659.1 11 19
dewey-raw 659.1/01/9
dewey-search 659.1/01/9
oclc_num 437204738
work_keys_str_mv AT shrumlj thepsychologyofentertainmentmediablurringthelinesbetweenentertainmentandpersuasion
AT proquestfirm thepsychologyofentertainmentmediablurringthelinesbetweenentertainmentandpersuasion
AT shrumlj psychologyofentertainmentmediablurringthelinesbetweenentertainmentandpersuasion
AT proquestfirm psychologyofentertainmentmediablurringthelinesbetweenentertainmentandpersuasion
status_str n
ids_txt_mv (MiAaPQ)500335586
(Au-PeEL)EBL335586
(CaPaEBR)ebr10227400
(CaONFJC)MIL396900
(OCoLC)437204738
is_hierarchy_title The psychology of entertainment media blurring the lines between entertainment and persuasion /
author2_original_writing_str_mv noLinkedField
noLinkedField
_version_ 1792330683436236801

Similar Items