The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing / / Sarah Maxwell.

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Year of Publication:2008
Language:English
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Physical Description:xv, 240 p. :; ill.
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050 4 |a HB221  |b .M416 2008 
100 1 |a Maxwell, Sarah,  |d 1938- 
245 1 4 |a The price is wrong  |h [electronic resource] :  |b understanding what makes a price seem fair and the true cost of unfair pricing /  |c Sarah Maxwell. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c c2008. 
300 |a xv, 240 p. :  |b ill. 
504 |a Includes bibliographical references (p. 213-231) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Prices. 
650 0 |a Pricing. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=331402  |z Click to View