Proceedings of the 8th International Conference on Communication and Media 2022 (i-COME 22).

• Superior document: Advances in Social Science, Education and Humanities Research Series ; v.769
• Author: Ismail, Adibah.
• TeilnehmendeR: Ahmad, Mohd Khairie.; Ramli, Romlah.; Mohamad Hussain, Norhayati.; Dalib, Syarizan.
• Place / Publishing House: Paris : : Atlantis Press (Zeger Karssen),, 2023.; ©2023.
• Year of Publication: 2023
• Edition: 1st ed.
• Language: English
• Series: Advances in Social Science, Education and Humanities Research Series
• Physical Description: 1 online resource (571 pages)

Table of Contents

Intro -- Preface -- Organization -- Contents -- Peer-Review Statements -- 1 Review Procedure -- 2 Quality Criteria -- 3 Key Metrics -- Crafting Enemy -- 1 Introduction -- 1.1 Purpose of the Study -- 1.2 Ideograph and Social Reality -- 1.3 The Idea of Enemy and National Solidarity -- 2 Method -- 3 Analysis and Discussions -- 3.1 The Emergence and Reformulations of &lt -- enemy&gt -- in Iran -- 3.2 The Linkage between &lt -- enemy&gt -- and Other Revolutionary Ideographs -- 3.3 &lt -- enemy&gt -- in Contemporary Iran -- 4 Conclusion -- References -- The Expression of Hate Motive on Social Media: Perspective of the Malaysian -- 1 Introduction -- 2 Problem Statement -- 3 Literature Review -- 3.1 Hate Speech -- 3.2 Types of Hate Speech -- 3.3 Motive or Intention -- 3.4 Underpinning Theory -- 4 Methodology -- 5 Findings and Discussion -- 5.1 Motive on Making Hate Speech on Social Media -- 6 Conclusion -- References -- Effects of Media Exposure and Family Communication on Violent Behaviour of Jordanian Adolescents -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Conceptualization and Empirical Works -- 2.2 Media Exposure, Family Communication and Violent Behaviour -- 3 Methodology -- 3.1 Research Design -- 3.2 Method -- 3.3 Respondents -- 3.4 Instrumentation -- 4 Results -- 4.1 Descriptive Analysis -- 4.2 Assessment of Reflective Measurement Model -- 4.3 Hypotheses Results -- 5 Discussion -- 6 Research Implications -- 7 Research Limitations -- 8 Conclusion -- References -- How Online Behavioral Advertising Affects Purchase Intention with Consumer Trust as Mediating Variable -- 1 Introduction -- 2 Methodology -- 2.1 Population and Sample -- 2.2 Data Collection Techniques -- 2.3 Data Analysis -- 3 Results and Discussions -- 3.1 First-Order Measurement Model -- 4 Conclusion -- References.

Information Ecosystem Among Malaysian Youth: The State and Challenges -- 1 Introduction -- 2 Information Ecosystem -- 3 Methods -- 4 Findings -- 4.1 The State of Information Ecosystem -- 4.2 Information Ecosystem Challenges -- 5 Discussion and Conclusion -- References -- Integrated Marketing Communication for Tong Tji Tea House Semarang Indonesia -- 1 Introduction -- 2 Conceptual Framework -- 2.1 Integrated Marketing Communication (IMC) -- 2.2 Segmenting, Targeting, and Positioning (STP) and Marketing Mix -- 2.3 IMC Mix -- 3 Method -- 4 Result and Discussion -- 4.1 IMC Strategy of Tea House Tong Tji Semarang Area -- 4.2 STP and Marketing Mix of Tea House Tong Tji Semarang Area -- 4.3 IMC Mix of Tea House Tong Tji Semarang Area -- 5 Conclusion -- References -- Does CSR Communication Influence Trust? -- 1 Introduction -- 2 Literature Review -- 2.1 CSR Communication -- 2.2 Trust -- 2.3 CSR Communication and Trust -- 3 Research Methodology -- 4 Potential Contributions -- 5 Conclusion -- References -- Building Comprehensive Tourism Brand in Zhanjiang Using Integrated Marketing Communication -- 1 Introduction -- 1.1 Problem Statement -- 1.2 Research Questions -- 1.3 Research Objectives -- 1.4 Hypotheses -- 1.5 Significance of Study -- 2 Research Methods -- 2.1 Validity and Reliability -- 3 Finding and Analysis -- 4 Conclusion -- References -- Global Capabilities Framework: Perspectives of Public Relations Practitioners in Malaysia -- 1 Introduction -- 2 Literature Review -- 2.1 Public Relations (and Its Definitions) -- 2.2 Capabilities of Public Relations Practitioners -- 2.3 Global Capabilities Framework (GCF) -- 3 Research Methodology -- 4 Findings and Discussion -- 4.1 Awareness of GCF -- 4.2 Value of Applying GCF in Practice -- 4.3 Communication Capabilities -- 5 Conclusion -- References.

The Role of Student's Satisfaction in Mediating Relationship Between Service Quality and Brand Image -- 1 Introduction -- 2 Literature Review -- 2.1 Total Quality Management Theory -- 2.2 Tangible Service Quality and University Brand Image -- 2.3 Reliability Service Quality and University Brand Image -- 2.4 Responsiveness Service Quality and University Brand Image -- 2.5 Assurance Service Quality and University Brand Image -- 3 Methodology -- 4 Results and Analysis -- 5 Discussion and Conclusion -- References -- Team Effectiveness Among Nursing Team: Leader-Member Exchange and Cooperative Communication as Determinants -- 1 Introduction -- 1.1 Problem Statements -- 1.2 Research Questions -- 1.3 Purpose of Study -- 2 Literature Review -- 2.1 Team Effectiveness -- 2.2 Leader-Member Exchange -- 2.3 Cooperative Communication -- 2.4 Social Exchange Theory -- 2.5 Operationalization of the Constructs Aggregated at the Individual Level -- 3 Research Methods -- 3.1 Sample and Procedure -- 3.2 Instruments -- 4 Findings -- 4.1 Profile of Respondents -- 4.2 Data Aggregation -- 4.3 Descriptive Statistics and Correlations -- 4.4 Results of Hypothesis -- 5 Discussion and Conclusion -- 5.1 Research Implications -- 5.2 Limitations -- References -- Communicating with Employees During Remote Working -- 1 Introduction -- 2 Problem Statement -- 3 Research Question -- 4 Research Objective -- 5 Literature Review -- 5.1 Remote Working -- 5.2 Communicating with Employees -- 5.3 Upward and Downward Communication -- 5.4 Communication Problem -- 6 Research Method -- 7 Data Analysis and Findings -- 7.1 Reliability Analysis -- 7.2 Hypotheses Testing -- 8 Discussions -- 9 Conclusion -- References -- Students' Perspective on Public Relations Curriculum and Their Preparedness for the Industry -- 1 Introduction -- 2 Literature Review -- 2.1 Public Relations Education.

2.2 Public Relations Curriculum -- 2.3 Public Relations Practices -- 2.4 Conceptual Framework -- 2.5 Research Questions -- 3 Methodology -- 4 Findings and Discussion -- 4.1 Students' Perceptions on Knowledge and Skills Acquired in Classroom Learning -- 4.2 Public Relations Curriculum in Malaysian Higher Education Institutions and Industry-Ready Graduates -- 5 Conclusion -- 5.1 Limitation and Recommendations -- References -- Postgraduate Students' Practice on Usage of Copyrighted Images for Educational Works -- 1 Introduction -- 2 Problem Statement -- 3 Research Questions -- 4 Purpose of Study -- 5 Research Methodology -- 6 Findings -- 6.1 Choice of Online Images for Educational Works Among Postgraduate Students -- 6.2 Behaviour of Postgraduate Students When Confronted with Copyrighted Images for Their Educational Works -- 7 Conclusion -- References -- (Re)Conceptualizing Intercultural Competence in Malaysia: An Agenda for Future Research -- 1 Introduction -- 2 Making Sense of Intercultural Competence -- 3 Researching Intercultural Competence: A Reconciliation -- 4 Proposed Conceptual Framework: Agenda for Future Research -- 5 Conclusion -- References -- Multicultural Adjustment Among Self-Initiated Academic Expatriates: The MPQ as a Determinant -- 1 Introduction -- 2 Literature Review -- 2.1 The Self-Initiated Expatriates (SIEs) -- 2.2 Expatriate Adjustment -- 2.3 The MPQ and Multicultural Effectiveness -- 2.4 The Social Learning Theory and Adjustment -- 3 Method -- 3.1 Respondents -- 3.2 Instrumentation -- 4 Results -- 5 Discussions and Conclusions -- 5.1 Implications and Limitations -- References -- Cultural Influences on Interpersonal Communication -- 1 Introduction -- 1.1 Cultural Influences -- 1.2 Interpersonal Communication -- 1.3 Social Penetration Theory (SPT) -- 2 Methodology -- 3 Results -- 4 Discussion and Conclusion -- References.

Use of Social Media for Advertising and Its Effectiveness -- 1 Introduction -- 1.1 Problem Statement -- 1.2 Research Questions -- 1.3 Research Objectives -- 2 Literature Review -- 2.1 Advertising -- 2.2 Social Media -- 2.3 Social Media Advertising -- 3 Methodology -- 4 Results and Discussions -- 4.1 Objective 1: To Determine the Social Media Platforms Being Used for Advertising -- 4.2 Objective 2: To Determine the Purpose of Social Media Advertising -- 5 Conclusion -- References -- The Role of Facebook in Political Socialization and Political Participation Among Women in Pakistan -- 1 Introduction -- 2 Literature Review -- 2.1 Political Socialization -- 2.2 Political Participation -- 2.3 Political Socialization and Political Participation -- 2.4 Facebook Usage for Political Socialization &amp -- Political Participation -- 3 Methodology -- 4 Conclusion -- References -- The Perception and Behaviour of Youth in Facebook Towards Active Citizenship Acceptance -- 1 Introduction -- 2 Problem Statement -- 3 Research Objective -- 4 Literature Review -- 4.1 Value of Citizenship -- 4.2 Value of Citizenship -- 4.3 Social Media as Information Proliferation -- 4.4 Perception of Facebook as an Information Source -- 4.5 The Behaviour of User Comments on Facebook -- 5 Conceptual Framework of Study -- 6 Methodology -- 7 Results and Analysis -- 7.1 H1: Mean Descriptive Between Youth's Perception and Perceived Ease of Facebook Use -- 7.2 H2: Mean Descriptive Between Youth's Perception and Perceived Usefulness of Facebook Use -- 7.3 H3: There is a Significance of the Relationship Between Influence in Perceived ease of Facebook use Towards Youth Behavioural Intention -- 7.4 H4: There is a Significance of Relationship Between Influence in Perceived Usefulness of Facebook Towards Youth Behavioural Intention.

7.5 H5: There is Significance of Youth's Behavioural Intentions Towards the Acceptance of Active Citizenship.