Product Recommendations in e-Commerce Retailing Applications.

• Superior document: Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; v.17
• Author: Knotzer, Nicolas.
• Place / Publishing House: Frankfurt a.M. : : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,, 2007.; Ã2008.
• Year of Publication: 2007
• Edition: 1st ed.
• Language: English
• Series: Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series
• Physical Description: 1 online resource (222 pages)

Table of Contents

Cover -- 1 Introduction -- 1.1 Research Goal -- 1.2 Contents and Organization -- 2 Recommender Systems - Definition, Classification, and Marketing Perspectives -- 2.1 Working Definitions -- 2.2 Classification -- 2.3 Application Models of Recommender Systems -- 2.3.1 Broad Recommendation Lists -- 2.3.2 Customer Comments and Ratings -- 2.3.3 Notification Services -- 2.3.4 Product Associated Recommendations -- 2.3.5 Persistent Personalization -- 2.4 The Consumer Decision Process -- 2.4.1 Need Recognition -- 2.4.2 Information Search -- 2.4.3 Pre-Purchase Evaluation of Alternatives -- 2.4.4 Purchase -- 2.4.5 Post-Purchase Processes -- 2.5 Virtual Communities -- 2.5.1 Characteristics and Benefits -- 2.5.2 Virtual Communities and Network Effects -- 2.5.3 Community Building -- 3 Recommender Systems - Functional Perspectives -- 3.1 Input Data of Recommender Systems -- 3.2 Output Data of Recommender Systems -- 3.3 Measurement Scales for Preference Elicitation -- 3.4 Information Delivery -- 3.5 Recommendation Methods -- 3.5.1 Non-Personalized Recommendation Methods -- 3.5.2 Personalized Recommendation Methods -- 3.5.2.1 Synopsis of Information Filtering Methods -- 3.5.2.2 Human Approaches towards Information Filtering -- 3.5.2.3 Collaborative Filtering -- 3.5.2.4 Attribute-Based Filtering -- 3.5.2.5 Rules-Based Filtering -- 4 Research Model, Hypotheses, and Methodology -- 4.1 Problem Statement -- 4.2 Research Questions and Model -- 4.3 Methodology and Research Design -- 5 Results -- 5.1 Descriptive Results -- 5.1.1 Sample Size and Demographic Data -- 5.1.2 Internet Usage -- 5.1.3 Online Shopping -- 5.1.4 Online Product Recommendations -- 5.1.5 Ratings and Comments -- 5.2 Verification of the Research Model -- 5.2.1 Exploratory Factor Analysis -- 5.2.2 Psychographic Hypotheses - Structural Equation Model -- 5.2.3 Psychographic Hypotheses - Regression Model.

5.2.4 Sociodemographic Hypotheses -- 6 Summary and Directions for Further Research -- 6.1 Main Findings -- 6.2 Limitations and Directions for Further Research -- Bibliography -- Appendices -- A AMOS Output -- A.1 Survey AUM -- A.2 Survey AON.