Hands-On Programmatic in-house Digital Advertising : : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking /

Hands-On Programmatic in-house Digital Advertising : : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking / / Raghavendra Agarwala.

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VerfasserIn:
Agarwala, Raghavendra,
Place / Publishing House:New Delhi, India : : BPB Publications,, [2022]
Ã2022
Year of Publication:2022
Edition:First edition.
Language:English
Online Access:
Physical Description:1 online resource (xvi, 192 pages) :; illustrations
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(OCoLC)1382696372
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spelling Agarwala, Raghavendra, author.
Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking / Raghavendra Agarwala.
First edition.
New Delhi, India : BPB Publications, [2022]
Ã2022
1 online resource (xvi, 192 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet advertising.
Internet marketing.
Electronic books.
Print version: Agarwala, Raghavendra. Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking. First edition. New Delhi, India : BPB Publications, c2022 xvi, 192 pages 9789391030193
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=30593717 Click to View
language English
format eBook
author Agarwala, Raghavendra,
spellingShingle Agarwala, Raghavendra,
Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking /
author_facet Agarwala, Raghavendra,
author_variant r a ra
author_role VerfasserIn
author_sort Agarwala, Raghavendra,
title Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking /
title_sub Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking /
title_full Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking / Raghavendra Agarwala.
title_fullStr Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking / Raghavendra Agarwala.
title_full_unstemmed Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking / Raghavendra Agarwala.
title_auth Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking /
title_new Hands-On Programmatic in-house Digital Advertising :
title_sort hands-on programmatic in-house digital advertising : learn data design, al implementation, bidding strategies, and strategic thinking /
publisher BPB Publications,
publishDate 2022
physical 1 online resource (xvi, 192 pages) : illustrations
edition First edition.
isbn 9789391030278
9789391030193
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF6146
callnumber-sort HF 46146 I58 A337 42022
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=30593717
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1/44
dewey-sort 3659.1 244
dewey-raw 659.1/44
dewey-search 659.1/44
oclc_num 1382696372
work_keys_str_mv AT agarwalaraghavendra handsonprogrammaticinhousedigitaladvertisinglearndatadesignalimplementationbiddingstrategiesandstrategicthinking
status_str n
ids_txt_mv (MiAaPQ)50030593717
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(OCoLC)1382696372
carrierType_str_mv cr
is_hierarchy_title Hands-On Programmatic in-house Digital Advertising : Learn Data Design, Al Implementation, Bidding Strategies, and Strategic Thinking /
marc_error Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ]
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