Business strategy in a semiglobal economy / Panos Mourdoukoutas.
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| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 213 p. :; ill. |
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Table of Contents:
- Introduction : the rise of the semiglobal economy
- The highly globalized segment
- The highly localized segment
- Vision
- Competitive strategy
- Coordination
- Communication
- Motivation
- The future of the semiglobal corporation.