The Qualcomm equation : how a fledgling Telecom company forged a new path to big profits and market dominance / / Dave Mock.
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| Year of Publication: | 2005 |
| Language: | English |
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| Physical Description: | xx, 266 p. |
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Table of Contents:
- Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s
- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s
- Start of the cellular boom : the need for new commercial applications, 1980s
- Cellular goes digital : second-generation stirrings, late 1980s
- Disrupting the cellular status quo : Qualcomm goes to bat, 1989
- Spreading the CDMA message : turning points, late 1989
- New technology never sells itself : winning acceptance one demo at a time, 1989-1991
- Creating a common interface : devising and testing, 1990-1991
- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993
- Marketing in tandem with technology : building partnerships, 1993-1994
- Wireless holy wars: trials by fire, 1994-1995
- Make or break in personal communications services : the tide turns at last, 1995
- Defining the core business : equipment manufacturer or technology developer?
- Developing an intellectual property business : establishing a firm foundation
- Fitting into the value chain : disseminating proprietary technology
- Tax collector or vital partner? Disseminating and protecting essential IP
- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad
- Creating the future of wireless : working toward a smooth transition to 3G
- Stacking the deck with the best talent : building internal and external teams of innovators
- Remaining a technology leader : positioning for 3G and beyond.