The visible librarian : asserting your value with marketing and advocacy / / Judith A. Siess.

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Bibliographic Details
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TeilnehmendeR:
Year of Publication:2003
Language:English
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Physical Description:xvi, 154 p.
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Table of Contents:
  • The primacy of customer service and other basics
  • Doing the groundwork : marketing
  • Publicity : the tangibles
  • Public relations : the personal touch
  • Advocacy : putting it all together.