The practice of advertising

The practice of advertising / edited by Adrian R. Mackay.

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ProQuest (Firm)
TeilnehmendeR:
Mackay, Adrian.
ProQuest (Firm)
Year of Publication:2005
Edition:5th ed.
Language:English
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Physical Description:xxiii, 367 p. :; ill.
Notes:Previous ed.: 1995.
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spelling The practice of advertising [electronic resource] / edited by Adrian R. Mackay.
5th ed.
Oxford : Elsevier Butterworth-Heinemann, 2005.
xxiii, 367 p. : ill.
Previous ed.: 1995.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Advertising Methodology.
Electronic books.
Mackay, Adrian.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=288922 Click to View
language English
format Electronic
eBook
author2 Mackay, Adrian.
ProQuest (Firm)
author_facet Mackay, Adrian.
ProQuest (Firm)
ProQuest (Firm)
author2_variant a m am
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Mackay, Adrian.
title The practice of advertising
spellingShingle The practice of advertising
title_full The practice of advertising [electronic resource] / edited by Adrian R. Mackay.
title_fullStr The practice of advertising [electronic resource] / edited by Adrian R. Mackay.
title_full_unstemmed The practice of advertising [electronic resource] / edited by Adrian R. Mackay.
title_auth The practice of advertising
title_new The practice of advertising
title_sort the practice of advertising
publisher Elsevier Butterworth-Heinemann,
publishDate 2005
physical xxiii, 367 p. : ill.
edition 5th ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 P69 42005
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=288922
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 437177034
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is_hierarchy_title The practice of advertising
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