Globalizing tobacco control : anti-smoking campaigns in California, France, and Japan / / Roddey Reid.
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| Superior document: | Tracking globalization |
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| TeilnehmendeR: | |
| Year of Publication: | 2005 |
| Language: | English |
| Series: | Tracking globalization.
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| Online Access: | |
| Physical Description: | xii, 310 p. :; ill. |
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Table of Contents:
- Global and local strategies: state and NGO initiatives, community mobilization, and social marketing
- The dynamics of collaboration and community input in the media campaign
- The campaign against secondhand smoke: family, ethical subjects, and the social body
- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture
- France: unexceptional exceptionalism?
- Japan: in the shadow of colonialism and Japan tobacco.