Flavor of the month : why smart people fall for fads / / Joel Best.

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Year of Publication:2006
Language:English
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Physical Description:xi, 201 p.
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082 0 4 |a 306  |2 22 
100 1 |a Best, Joel. 
245 1 0 |a Flavor of the month  |h [electronic resource] :  |b why smart people fall for fads /  |c Joel Best. 
260 |a Berkeley :  |b University of California Press,  |c c2006. 
300 |a xi, 201 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Social institutions. 
650 0 |a Fads  |x Social aspects. 
650 0 |a Diffusion of innovations. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=254881  |z Click to View