The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / / by George Silverman.
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| TeilnehmendeR: | |
| Year of Publication: | 2001 |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 258 p. |
| Notes: | Includes index. |
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5827.95 |b .R67 2001 | |
| 082 | 0 | 4 | |a 658.8 |2 21 |
| 100 | 1 | |a Silverman, George, |d 1942- | |
| 245 | 1 | 4 | |a The secrets of word-of-mouth marketing |h [electronic resource] : |b how to trigger exponential sales through runaway word of mouth / |c by George Silverman. |
| 260 | |a New York : |b AMACOM, |c 2001. | ||
| 300 | |a xii, 258 p. | ||
| 500 | |a Includes index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Word-of-mouth advertising. | |
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=243080 |z Click to View |