Generating buy-in : mastering the language of leadership /

Generating buy-in : mastering the language of leadership / / Mark S. Walton ; foreword by William Ury.

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Walton, Mark S., 1950-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2004
Language:English
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Physical Description:xviii, 108 p.
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record_format marc
spelling Walton, Mark S., 1950-
Generating buy-in [electronic resource] : mastering the language of leadership / Mark S. Walton ; foreword by William Ury.
New York : American Management Association, c2004.
xviii, 108 p.
Includes bibliographical references (p. 95-97) and index.
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Communication in management.
Leadership.
Persuasion (Psychology)
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=243030 Click to View
language English
format Electronic
eBook
author Walton, Mark S., 1950-
spellingShingle Walton, Mark S., 1950-
Generating buy-in mastering the language of leadership /
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.
author_facet Walton, Mark S., 1950-
ProQuest (Firm)
ProQuest (Firm)
author_variant m s w ms msw
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Walton, Mark S., 1950-
title Generating buy-in mastering the language of leadership /
title_sub mastering the language of leadership /
title_full Generating buy-in [electronic resource] : mastering the language of leadership / Mark S. Walton ; foreword by William Ury.
title_fullStr Generating buy-in [electronic resource] : mastering the language of leadership / Mark S. Walton ; foreword by William Ury.
title_full_unstemmed Generating buy-in [electronic resource] : mastering the language of leadership / Mark S. Walton ; foreword by William Ury.
title_auth Generating buy-in mastering the language of leadership /
title_new Generating buy-in
title_sort generating buy-in mastering the language of leadership /
publisher American Management Association,
publishDate 2004
physical xviii, 108 p.
contents Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD30
callnumber-sort HD 230.3 W35 42004
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=243030
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.4/5
dewey-sort 3658.4 15
dewey-raw 658.4/5
dewey-search 658.4/5
oclc_num 475962531
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