Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / / Rick Mathieson.
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Year of Publication: | 2005 |
Language: | English |
Online Access: | |
Physical Description: | ix, 244 p. :; ill. |
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035 | |a (OCoLC)61234490 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5548.34 |b .M38 2005 | |
082 | 0 | 4 | |a 658.8/72 |2 22 |
100 | 1 | |a Mathieson, Rick. | |
245 | 1 | 0 | |a Branding unbound |h [electronic resource] : |b the future of advertising, sales, and the brand experience in the wireless age / |c Rick Mathieson. |
260 | |a New York : |b AMACOM, |c c2005. | ||
300 | |a ix, 244 p. : |b ill. | ||
504 | |a Includes bibliographical references (p. [213]-227) and index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Mobile commerce. | |
650 | 0 | |a Product management. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=242998 |z Click to View |