Business marketing in the decade ahead : the key challenges we face / / Guest editor Michael K. Rich.
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| Superior document: | Journal of Business & Industrial Marketing. No.2/3 ; Vol. 17 |
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| Year of Publication: | 2002 |
| Language: | English |
| Series: | Journal of business & industrial marketing ;
v. 17, no. 2/3. |
| Online Access: | |
| Physical Description: | 136 p. |
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| ISBN: | 0861766881 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Guest editor Michael K. Rich. |