Futurecast in marketing : findings from an academic think tank / / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou.
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Year of Publication: | 2002 |
Language: | English |
Series: | European journal of marketing ;
v.36, no. 4 |
Online Access: | |
Physical Description: | 97 p. |
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ISBN: | 0861766687 |
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Hierarchical level: | Monograph |
Statement of Responsibility: | guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou. |