Behavioral marketing : : delivering personalized experiences at scale / / Dave Walters.
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Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2015. 2015 |
Year of Publication: | 2015 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (255 pages) :; illustrations (some color), charts, tables |
Notes: | Includes index. |
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(MiAaPQ)5002131001 (Au-PeEL)EBL2131001 (CaPaEBR)ebr11090299 (CaONFJC)MIL822796 (OCoLC)910936404 |
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Walters, Dave, 1968- author. Behavioral marketing : delivering personalized experiences at scale / Dave Walters. Hoboken, New Jersey : Wiley, 2015. 2015 1 online resource (255 pages) : illustrations (some color), charts, tables text rdacontent computer rdamedia online resource rdacarrier Includes index. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Internet marketing. Customer relations. Consumers' preferences. Electronic books. Print version: Walters, Dave, 1968- Behavioral marketing : delivering personalized experiences at scale. Hoboken, New Jersey : Wiley, c2015 xxi, 229 pages 9781119076575 2015017698 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2131001 Click to View |
language |
English |
format |
eBook |
author |
Walters, Dave, 1968- |
spellingShingle |
Walters, Dave, 1968- Behavioral marketing : delivering personalized experiences at scale / |
author_facet |
Walters, Dave, 1968- |
author_variant |
d w dw |
author_role |
VerfasserIn |
author_sort |
Walters, Dave, 1968- |
title |
Behavioral marketing : delivering personalized experiences at scale / |
title_sub |
delivering personalized experiences at scale / |
title_full |
Behavioral marketing : delivering personalized experiences at scale / Dave Walters. |
title_fullStr |
Behavioral marketing : delivering personalized experiences at scale / Dave Walters. |
title_full_unstemmed |
Behavioral marketing : delivering personalized experiences at scale / Dave Walters. |
title_auth |
Behavioral marketing : delivering personalized experiences at scale / |
title_new |
Behavioral marketing : |
title_sort |
behavioral marketing : delivering personalized experiences at scale / |
publisher |
Wiley, |
publishDate |
2015 |
physical |
1 online resource (255 pages) : illustrations (some color), charts, tables |
isbn |
9781119076438 9781119076391 9781119076575 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.1265 W3655 42015 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2131001 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8/72 |
dewey-sort |
3658.8 272 |
dewey-raw |
658.8/72 |
dewey-search |
658.8/72 |
oclc_num |
910936404 |
work_keys_str_mv |
AT waltersdave behavioralmarketingdeliveringpersonalizedexperiencesatscale |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5002131001 (Au-PeEL)EBL2131001 (CaPaEBR)ebr11090299 (CaONFJC)MIL822796 (OCoLC)910936404 |
is_hierarchy_title |
Behavioral marketing : delivering personalized experiences at scale / |
_version_ |
1792330827490656256 |
fullrecord |
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