Behavioral marketing : : delivering personalized experiences at scale /

Behavioral marketing : : delivering personalized experiences at scale / / Dave Walters.

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VerfasserIn:
Walters, Dave, 1968-
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2015.
2015
Year of Publication:2015
Language:English
Online Access:
Physical Description:1 online resource (255 pages) :; illustrations (some color), charts, tables
Notes:Includes index.
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id 5002131001
ctrlnum (MiAaPQ)5002131001
(Au-PeEL)EBL2131001
(CaPaEBR)ebr11090299
(CaONFJC)MIL822796
(OCoLC)910936404
collection bib_alma
record_format marc
spelling Walters, Dave, 1968- author.
Behavioral marketing : delivering personalized experiences at scale / Dave Walters.
Hoboken, New Jersey : Wiley, 2015.
2015
1 online resource (255 pages) : illustrations (some color), charts, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Customer relations.
Consumers' preferences.
Electronic books.
Print version: Walters, Dave, 1968- Behavioral marketing : delivering personalized experiences at scale. Hoboken, New Jersey : Wiley, c2015 xxi, 229 pages 9781119076575 2015017698
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2131001 Click to View
language English
format eBook
author Walters, Dave, 1968-
spellingShingle Walters, Dave, 1968-
Behavioral marketing : delivering personalized experiences at scale /
author_facet Walters, Dave, 1968-
author_variant d w dw
author_role VerfasserIn
author_sort Walters, Dave, 1968-
title Behavioral marketing : delivering personalized experiences at scale /
title_sub delivering personalized experiences at scale /
title_full Behavioral marketing : delivering personalized experiences at scale / Dave Walters.
title_fullStr Behavioral marketing : delivering personalized experiences at scale / Dave Walters.
title_full_unstemmed Behavioral marketing : delivering personalized experiences at scale / Dave Walters.
title_auth Behavioral marketing : delivering personalized experiences at scale /
title_new Behavioral marketing :
title_sort behavioral marketing : delivering personalized experiences at scale /
publisher Wiley,
publishDate 2015
physical 1 online resource (255 pages) : illustrations (some color), charts, tables
isbn 9781119076438
9781119076391
9781119076575
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 W3655 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2131001
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/72
dewey-sort 3658.8 272
dewey-raw 658.8/72
dewey-search 658.8/72
oclc_num 910936404
work_keys_str_mv AT waltersdave behavioralmarketingdeliveringpersonalizedexperiencesatscale
status_str n
ids_txt_mv (MiAaPQ)5002131001
(Au-PeEL)EBL2131001
(CaPaEBR)ebr11090299
(CaONFJC)MIL822796
(OCoLC)910936404
is_hierarchy_title Behavioral marketing : delivering personalized experiences at scale /
_version_ 1792330827490656256
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