Mass moralizing : : marketing and moral storytelling / / Phil Hopkins.
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Place / Publishing House: | Lanham, Maryland : : Lexington Books,, 2015. 2015 |
Year of Publication: | 2015 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (259 pages) :; illustrations |
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(MiAaPQ)5002010985 (Au-PeEL)EBL2010985 (CaPaEBR)ebr11042448 (CaONFJC)MIL768011 (OCoLC)907238260 |
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Hopkins, Phil, 1958- author. Mass moralizing : marketing and moral storytelling / Phil Hopkins. Lanham, Maryland : Lexington Books, 2015. 2015 1 online resource (259 pages) : illustrations text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references and index. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Mass media Moral and ethical aspects. Communication Moral and ethical aspects. Marketing. Electronic books. Print version: Hopkins, Phil, 1958- Mass moralizing : marketing and moral storytelling. Lanham, Maryland : Lexington Books, c2015 ix, 247 pages 9780739188514 2015000455 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2010985 Click to View |
language |
English |
format |
eBook |
author |
Hopkins, Phil, 1958- |
spellingShingle |
Hopkins, Phil, 1958- Mass moralizing : marketing and moral storytelling / |
author_facet |
Hopkins, Phil, 1958- |
author_variant |
p h ph |
author_role |
VerfasserIn |
author_sort |
Hopkins, Phil, 1958- |
title |
Mass moralizing : marketing and moral storytelling / |
title_sub |
marketing and moral storytelling / |
title_full |
Mass moralizing : marketing and moral storytelling / Phil Hopkins. |
title_fullStr |
Mass moralizing : marketing and moral storytelling / Phil Hopkins. |
title_full_unstemmed |
Mass moralizing : marketing and moral storytelling / Phil Hopkins. |
title_auth |
Mass moralizing : marketing and moral storytelling / |
title_new |
Mass moralizing : |
title_sort |
mass moralizing : marketing and moral storytelling / |
publisher |
Lexington Books, |
publishDate |
2015 |
physical |
1 online resource (259 pages) : illustrations |
isbn |
9780739188521 9780739188514 |
callnumber-first |
P - Language and Literature |
callnumber-subject |
P - Philology and Linguistics |
callnumber-label |
P94 |
callnumber-sort |
P 294 H658 42015 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2010985 |
illustrated |
Illustrated |
dewey-hundreds |
100 - Philosophy & psychology |
dewey-tens |
170 - Ethics |
dewey-ones |
175 - Ethics of recreation & leisure |
dewey-full |
175 |
dewey-sort |
3175 |
dewey-raw |
175 |
dewey-search |
175 |
oclc_num |
907238260 |
work_keys_str_mv |
AT hopkinsphil massmoralizingmarketingandmoralstorytelling |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5002010985 (Au-PeEL)EBL2010985 (CaPaEBR)ebr11042448 (CaONFJC)MIL768011 (OCoLC)907238260 |
is_hierarchy_title |
Mass moralizing : marketing and moral storytelling / |
_version_ |
1792330814943395840 |
fullrecord |
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