Corporate branding in Facebook fan pages : : ideas for improving your brand value /

Corporate branding in Facebook fan pages : : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal.

Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for i...

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Bibliographic Details
Superior document:Digital and social media marketing and advertising collection,
VerfasserIn:
Zamith Brito, Eliane Pereira.,
Zanette, Maria Carolina.,
Caires Abdalla, Carla.,
Ferreira, Mateus.,
Limongi, Ricardo.,
Rosenthal, Benjamin.,
TeilnehmendeR:
Zanette, Maria Carolina.,
Caires Abdalla, Carla.,
Ferreira, Mateus.,
Limongi, Ricardo.,
Rosenthal, Benjamin.,
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015.
Year of Publication:2015
Edition:First edition.
Language:English
Series:Digital and social media marketing and advertising collection.
Online Access:
Physical Description:1 online resource (xiii, 130 pages) :; illustrations.
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Table of Contents:
  • 1. The role of social media in emerging markets
  • 2. Small- and medium-sized enterprises in emerging countries and the use of social media
  • 3. Creating online corporate brands on Facebook fan pages
  • 4. Facebook fan pages, engagement, trust, and word of mouth
  • 5. Creating experiences on Facebook
  • 6. Measuring the performance of brand communities on Facebook
  • Notes
  • References
  • Index.

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