Soft power superpowers : cultural and national assets of Japan and the United States / / Watanabe Yasushi and David L. McConnell, editors ; with a foreword by Joseph S. Nye, Jr.
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| Year of Publication: | 2008 |
| Language: | English |
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| Physical Description: | xxxii, 296 p. :; ill. |
| Notes: | "An East Gate book." |
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Table of Contents:
- Anti-Americanism in Japan / Watanabe Yasushi
- Japan's image problems and the soft power solution : the JET program as cultural diplomacy / David L. McConnell
- Higher education as a project of America's soft power / Philip G. Altbach and Patti McGill Peterson
- Facing crisis : soft power and Japanese education in a global context / Yonezawa Akiyoshi
- Nurturing soft power : the impact of Japanese-U.S. university exchanges / Ellen Mashiko and Horie Miki
- The attractions of the j-wave for American youth / Anne Allison
- Shared memories : Japanese pop culture in China / Nakano Yoshiko
- Japan's creative industries : culture as a source of soft power in the industrial sector / Sugiura Tsutomu
- Baseball in U.S.-Japanese relations : a vehicle of soft power in historical perspective / Sayuri Guthrie-Shimizu
- American pop culture as soft power : movies and boradcasting / Matthew Fraser
- Wielding soft power : the key stages of transmission and reception / Kondo Seiichi
- Official soft power in practice : U.S. public diplomacy in Japan / William G. Crowell
- Japan does soft power : strategy and effectiveness of its public diplomacy in the United States / Agawa Naoyuki
- Mr. Madison in the twenty-first century : global diffusion of the people's "right to know" / Lawrence Repeta
- Soft power of NGOs : growing influence beyond national boundaries / Imata Katsuji and Kuroda Kaori.