A beginner's guide to mobile marketing /

A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra.

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about...

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Bibliographic Details
Superior document:Digital and social media marketing and advertising collection,
VerfasserIn:
Garris, Molly.,
Mishra, Karen E.,
TeilnehmendeR:
Mishra, Karen E.,
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015.
Year of Publication:2015
Edition:First edition.
Language:English
Series:Digital and social media marketing and advertising collection.
Online Access:
Physical Description:1 online resource (xvi, 147 pages) :; illustrations.
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Table of Contents:
  • 1. Past, present, and future opportunities for mobile marketing
  • 2. Calling and messaging
  • 3. Search and web
  • 4. Mobile applications (apps)
  • 5. Social media networks
  • 6. Mobile advertising
  • 7. Accessing content
  • 8. Mobile marketing strategy and resources
  • Key terms
  • Advance quotes for A beginner's guide to mobile marketing
  • Notes
  • References
  • Key references
  • Index.

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