Go figure! New directions in advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips, editors.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | 330 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780765618016 (cloth : alk. paper) 076561801X (cloth : alk. paper) 9780765621337 (electronic bk.) 0765621339 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Edward F. McQuarrie and Barbara J. Phillips, editors. |