Product planning essentials / / Kenneth B. Kahn.
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| Place / Publishing House: | Oxfordshire, England ;, New York, New York : : Routledge,, 2015. 2011 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (280 pages) :; illustrations |
| Notes: | Includes index. |
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