Youthnation : : building remarkable brands in a youth-driven culture /

Youthnation : : building remarkable brands in a youth-driven culture / / Matthew Britton ; foreword by Antonio Lucio.

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VerfasserIn:
Britton, Matthew,
TeilnehmendeR:
Lucio, Antonio,
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2015.
2015
Year of Publication:2015
Language:English
Online Access:
Physical Description:1 online resource (321 pages) :; illustrations
Notes:Includes index.
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(CaPaEBR)ebr11043800
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collection bib_alma
record_format marc
spelling Britton, Matthew, author.
Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio.
Hoboken, New Jersey : Wiley, 2015.
2015
1 online resource (321 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes index.
Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Young adult consumers.
Marketing.
Advertising.
Target marketing.
Young adults Attitudes.
Young adults Conduct of life.
Electronic books.
Lucio, Antonio, author of introduction, etc.
Thomas books.
Print version: Britton, Matthew. Youthnation : building remarkable brands in a youth-driven culture. Hoboken, New Jersey : Wiley, c2015 xxv, 292 pages 9781118981146
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1895183 Click to View
language English
format eBook
author Britton, Matthew,
spellingShingle Britton, Matthew,
Youthnation : building remarkable brands in a youth-driven culture /
author_facet Britton, Matthew,
Lucio, Antonio,
author_variant m b mb
author_role VerfasserIn
author2 Lucio, Antonio,
author2_variant a l al
author2_role TeilnehmendeR
author_sort Britton, Matthew,
title Youthnation : building remarkable brands in a youth-driven culture /
title_sub building remarkable brands in a youth-driven culture /
title_full Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio.
title_fullStr Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio.
title_full_unstemmed Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio.
title_auth Youthnation : building remarkable brands in a youth-driven culture /
title_alt Thomas books.
title_new Youthnation :
title_sort youthnation : building remarkable brands in a youth-driven culture /
publisher Wiley,
publishDate 2015
physical 1 online resource (321 pages) : illustrations
isbn 9781118982525
9781118982532
9781118981146
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.332 Y66 B758 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1895183
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8343
dewey-sort 3658.8343
dewey-raw 658.8343
dewey-search 658.8343
oclc_num 907289286
work_keys_str_mv UT thomasbooks
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AT lucioantonio youthnationbuildingremarkablebrandsinayouthdrivenculture
status_str n
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is_hierarchy_title Youthnation : building remarkable brands in a youth-driven culture /
author2_original_writing_str_mv noLinkedField
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