Data mining techniques : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff.
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| Year of Publication: | 2004 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xxv, 643 p. :; ill. |
| Notes: | Includes index. |
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| ISBN: | 0471470643 (paper/website) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Michael J.A. Berry, Gordon S. Linoff. |