Bringing strategy back : : how strategic shock absorbers make planning relevant in a world of constant change / / Jeffrey L. Sampler ; foreword by Vijay Govindarajan.
"Executives talk about developing innovative new strategies. They go to conferences on change and hire consultants to manage strategic reinvention. In short, they equate great strategy with great performance. Yet, all too often, strategic change occurs in reaction mode. Sales are down and marke...
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| Superior document: | The Jossey-Bass business & management series |
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| VerfasserIn: | |
| Place / Publishing House: | San Francisco : : Jossey-Bass,, [2015] 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | Jossey-Bass business & management series.
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| Online Access: | |
| Physical Description: | 1 online resource (227 pages) :; illustrations. |
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