Buyways : billboards, automobiles, and the American landscape / / Catherine Gudis.

• Superior document: Cultural spaces series
• Author: ProQuest (Firm); Gudis, Catherine.
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2004
• Language: English
• Series: Cultural spaces series.
• Physical Description: viii, 333 p. :; ill. (some col.).

Table of Contents

• Before the car
• Producing a landscape of signs
• A nation on wheels
• The culture of mobility
• Producing mobile audiences and corridors of consumption
• The aesthetics of speed and the powers of "picturization"
• Modern art and advertising
• Distributing traffic and trade: decentralization and the birth of the strip
• Visualizing distribution
• The consolidation and growth of national advertising
• Traffic and trade: "buying power in motion"
• An architecture of mobility
• The strip
• "The billboard war": scenic sisters and the business of highway beautification
• "The billboard war"
• When separate spheres collide
• The pastoral view
• "Billboard barons"
• Zoning and the road to federal legislation
• Losers and winners
• Conclusion: the road ahead.