Fashion marketing : : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon.
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration, and personal wellness). Fashion greatly influences public interest, media coverage, and product success. In this global ind...
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| Superior document: | Consumer behavior collection, |
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| VerfasserIn: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
| Year of Publication: | 2015 |
| Edition: | First edition. |
| Language: | English |
| Series: | 2014 digital library.
Consumer behavior collection. |
| Online Access: | |
| Physical Description: | 1 online resource (xvi, 124 pages) |
| Notes: | Part of: 2014 digital library. |
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