Marketing and management models : : a guide to understanding and using business models / / Helen Strong.
Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However the inherent power of the models is only released when the people appl...
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| Superior document: | Marketing strategy collection, |
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| VerfasserIn: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014. |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Series: | 2014 digital library.
Marketing strategy collection. |
| Online Access: | |
| Physical Description: | 1 online resource (xvii, 231 pages) :; illustrations. |
| Notes: | Part of: 2014 digital library. |
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