Entrepreneurial strategic management / / Ken R. Blawatt.
A managerial book that goes beyond the verge of traditional texts on the subject. It brings to management a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innova...
Saved in:
| Superior document: | Strategic management collection, |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014. |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Series: | 2014 digital library.
Strategic management collection. |
| Online Access: | |
| Physical Description: | 1 online resource (xii, 244 pages) |
| Notes: | Part of: 2014 digital library. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Part 1. Where are you now?
- 1. Introduction to entrepreneurial strategic management
- 2. Foundation for the entrepreneurial model
- Part 2. Where do you want to go?
- 3. Business conditions: the way ahead
- 4. The ever changing customer and strategic planning
- 5. Creating strategies in the innovation quad
- 6. Product line strategies
- 7. Brand strategies
- 8. Cost-price leadership quad
- Part 3. How will you get there?
- 9. Strategic management in four quads and resources
- 10. Putting the entrepreneur into the strategy: the people in your organization
- Notes
- References
- Index.