Merchants of menace : : the business of horror cinema / / edited by Richard Nowell.
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Place / Publishing House: | New York : : Bloomsbury,, 2014. |
Year of Publication: | 2014 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (279 pages) :; illustrations |
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LEADER | 03361nam a2200433 i 4500 | ||
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001 | 5001649332 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 140127s2014 nyuad ob 001 0 eng|d | ||
020 | |z 9781623568795 (hardback : alk. paper) | ||
020 | |z 9781623564209 (pbk. : alk. paper) | ||
020 | |a 9781623563943 (e-book) | ||
035 | |a (MiAaPQ)5001649332 | ||
035 | |a (Au-PeEL)EBL1649332 | ||
035 | |a (CaPaEBR)ebr10844249 | ||
035 | |a (OCoLC)873141851 | ||
040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a PN1995.9.H6 |b M48 2014 | |
082 | 0 | |a 791.43/6164 |2 23 | |
245 | 0 | 0 | |a Merchants of menace : |b the business of horror cinema / |c edited by Richard Nowell. |
264 | 1 | |a New York : |b Bloomsbury, |c 2014. | |
300 | |a 1 online resource (279 pages) : |b illustrations | ||
336 | |a text |2 rdacontent | ||
337 | |a computer |2 rdamedia | ||
338 | |a online resource |2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Production lines, trends, and cycles. "House of horrors": corporate strategy at Universal Pictures in the 1930s / Kyle Edwards -- The undead of Hollywood and poverty row: the influence of studio-era industrial patterns on zombie film production, 1932-46 / Todd K. Platts -- By the book: American horror cinema and horror literature of the late 1960s and 1970s / Peter Hutchings -- Risen from the vaults: recent horror film remakes and the American film industry / Kevin Heffernan -- Monster factory: international dynamics of the Australian horror movie industry / Mark David Ryan -- Film content, style, and themes. "Bad medicine": the psychiatric profession's interventions into the business of postwar horror / Tim Snelson -- Horror film atmosphere as anti-narrative (and vice versa) / Robert Spadoni --"A kind of Bacall quality?: Jamie Lee Curtis, stardom, and gentrifying non-Hollywood horror / Richard Nowell -- "New decade, new rules": rebooting the scream franchise in the digital age / Valerie Wee -- Movie marketing, branding, and distribution. "Hot profits out of cold shivers!": horror, the first run market, and the Hollywood studios, 1938-42 / Mark Jancovich -- Strange enjoyments: the marketing and reception of horror in the civil rights era black press / Mikal J. Gaines -- Bids for distinction: the critical-industrial function of the horror auteur / Joe Tompkins -- Low budgets, no budgets, and digital-video nasties: recent British horror and informal distribution / Johnny Walker -- Hammer 2.0: legacy, modernization, and hammer horror as a heritage brand / Matt Hills. | |
588 | |a Description based on print version record. | ||
590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Horror films |x History and criticism. | |
650 | 0 | |a Horror films |x Production and direction. | |
650 | 0 | |a Horror films |x Marketing. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Nowell, Richard, |e editor of compilation. | |
776 | 0 | 8 | |i Print version: |t Merchants of menace : the business of horror cinema. |d New York : Bloomsbury, 2014 |h xiv, 264 pages |z 9781623564209 |w (DLC)10844249 |
797 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1649332 |z Click to View |