Social media and the rebirth of PR : : the emergence of social media as a change driver for PR /

Social media and the rebirth of PR : : the emergence of social media as a change driver for PR / / Iliyana Stareva.

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VerfasserIn:
Stareva, Iliyana,
Place / Publishing House:Hamburg, Germany : : Anchor Academic Publishing,, 2014.
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (127 pages) :; illustrations, tables
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id 5001640299
ctrlnum (MiAaPQ)5001640299
(Au-PeEL)EBL1640299
(CaPaEBR)ebr10856548
(OCoLC)871779537
collection bib_alma
record_format marc
spelling Stareva, Iliyana, author.
Social media and the rebirth of PR : the emergence of social media as a change driver for PR / Iliyana Stareva.
Hamburg, Germany : Anchor Academic Publishing, 2014.
2014
1 online resource (127 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed April 14, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Social media Marketing.
Online social networks Germany.
Electronic books.
Print version: Stareva, Iliyana. Social media and the rebirth of PR : the emergence of social media as a change driver for PR. Hamburg, Germany : Anchor Academic Publishing, c2014 xii, 116 pages 9783954891788
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1640299 Click to View
language English
format eBook
author Stareva, Iliyana,
spellingShingle Stareva, Iliyana,
Social media and the rebirth of PR : the emergence of social media as a change driver for PR /
author_facet Stareva, Iliyana,
author_variant i s is
author_role VerfasserIn
author_sort Stareva, Iliyana,
title Social media and the rebirth of PR : the emergence of social media as a change driver for PR /
title_sub the emergence of social media as a change driver for PR /
title_full Social media and the rebirth of PR : the emergence of social media as a change driver for PR / Iliyana Stareva.
title_fullStr Social media and the rebirth of PR : the emergence of social media as a change driver for PR / Iliyana Stareva.
title_full_unstemmed Social media and the rebirth of PR : the emergence of social media as a change driver for PR / Iliyana Stareva.
title_auth Social media and the rebirth of PR : the emergence of social media as a change driver for PR /
title_new Social media and the rebirth of PR :
title_sort social media and the rebirth of pr : the emergence of social media as a change driver for pr /
publisher Anchor Academic Publishing,
publishDate 2014
physical 1 online resource (127 pages) : illustrations, tables
isbn 9783954896783
9783954891788
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5414
callnumber-sort HF 45414 S73 42014
genre Electronic books.
genre_facet Electronic books.
geographic_facet Germany.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1640299
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.872
dewey-sort 3658.872
dewey-raw 658.872
dewey-search 658.872
oclc_num 871779537
work_keys_str_mv AT starevailiyana socialmediaandtherebirthofprtheemergenceofsocialmediaasachangedriverforpr
status_str n
ids_txt_mv (MiAaPQ)5001640299
(Au-PeEL)EBL1640299
(CaPaEBR)ebr10856548
(OCoLC)871779537
is_hierarchy_title Social media and the rebirth of PR : the emergence of social media as a change driver for PR /
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