Postmodern consumer research : : the study of consumption as text / / Elizabeth C. Hirschman, Morris B. Holbrook.
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| Place / Publishing House: | Newbury Park, California : : Sage Publications,, [1992] 1992 |
| Year of Publication: | 1992 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (157 pages) :; illustrations |
| Notes: | "Published in cooperation with the Association for Consumer Research." |
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Table of Contents:
- part I. The philosophies
- part II. Methods
- part III. Evaluating research.