SPeak performance : : using the power of metaphors to communicate vision, motivate people, and lead your organization to success / / Jim Walz.

• Superior document: Corporate communication collection,
• VerfasserIn: Walz, Jim.,
• Place / Publishing House: New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014.
• Year of Publication: 2014
• Edition: First edition.
• Language: English
• Series: 2013 digital library.; Corporate communication collection.
• Physical Description: 1 online resource (xviii, 154 pages)
• Notes: Part of: 2013 digital library.

Every leader needs to move people to action and align everyone's actions toward the same goal. But how is this best accomplished? Words are a leader's greatest tool, and metaphors are the most potent combination of words available. If a leader wants to be successful in communicating vision...

Table of Contents

• Part 1. Metaformation in action
• 1. Is this the last race?
• Part 2. Life is a game of cards
• 2. The power of the unconscious mind
• 3. Play the hand you've been dealt
• 4. See your winning hand
• 5. Playing cards doesn't have to be a solo sport
• Part 3. The art of metaformation
• 6. Metaframing: structuring metaphors
• 7. Metamining: deconstructing metaphors for meaning
• 8. Metaforming: reconstructing metaphors
• 9. Searching for a new metaphor
• Part 4. Combining and communicating, and applying new metaphors
• 10. Ligering: combining and creating new metaphors
• 11. Communicating your new metaphor
• 12. Metaplying: applying your metaphor
• Part 5. Serving up a new metaphor
• 13. The work of the metaphor
• 14. The impact of the new metaphor
• 15. New markets, new employees, new opportunities
• Part 6. Structural mapping
• 16. The structural mapping engine (SME) process
• Part 7. Bouncing back: 15-love, and back in the game
• 17. Upping the stakes
• 18. Culture, markets, and personal growth
• 19. The power of words to transform through metaphors
• Endorsements
• Notes
• References
• Index.