Belief systems, religion, and behavioral economics : : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle.
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Ma...
Saved in:
| Superior document: | Economics collection, |
|---|---|
| VerfasserIn: | |
| TeilnehmendeR: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014. |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Series: | 2014 digital library.
Economics collection. |
| Online Access: | |
| Physical Description: | 1 online resource (xii, 143 pages) |
| Notes: | Part of: 2014 digital library. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Preface
- 1. Behavioral economics and belief systems
- 2. Demystifying belief systems
- 3. Belief systems of the western world & interpretations for behavioral economics
- 4. Belief systems of the eastern world & interpretations for behavioral economics
- 5. The disconnect between belief systems and behavioral economics
- 6. Comparing belief systems: influences on behavioral economics
- 7. Comparing belief systems: influences on consumers
- 8. Managerial implications for businesses
- 9. Cases
- 10. Conclusion
- Appendix
- Notes
- References
- Index.