A profile of the United States toy industry : : serious fun / / Christopher Byrne.
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an enter...
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Superior document: | Industry profiles collection |
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Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2013. |
Year of Publication: | 2013 |
Edition: | First edition. |
Language: | English |
Series: | 2013 digital library.
Industry profiles collection. |
Online Access: | |
Physical Description: | 1 online resource (xvi, 145 pages) |
Notes: | Part of: 2013 digital library. |
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Table of Contents:
- Acknowledgements
- Introduction
- 1. A brief history of the U.S. toy industry
- 2. The toy industry by size and category
- 3. Product still rules
- 4. Buying and selling
- 5. Creating desire: licensing, advertising & marketing
- 6. The money game: the financial realities of the toy industry
- 7. So you still want to play?
- Epilogue
- Bibliography
- Index.