The social media MBA in practice : : an essential collection of inspirational case studies to influence your social media strategy / / Christer Holloman.
"The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you thi...
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| Place / Publishing House: | Hoboken : : Wiley,, 2013. |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (319 pages) :; color illustrations |
| Notes: | Includes index. |
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Table of Contents:
- part I. Set-up
- part II. Social media strategy
- part III. Social by department.