Marketing and the common good : essays from Notre Dame on societal impact / / edited by Patrick E. Murphy and John F. Sherry, Jr.

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Year of Publication:2014
Language:English
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Physical Description:1 online resource (xxii, 328 p.)
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050 4 |a HF5415  |b .M2186 2014 
082 0 4 |a 306.3/4  |2 23 
245 0 0 |a Marketing and the common good  |h [electronic resource]  |b essays from Notre Dame on societal impact /  |c edited by Patrick E. Murphy and John F. Sherry, Jr. 
260 |a Oxfordshire, England ;  |a New York :  |b Routledge,  |c c2014. 
300 |a 1 online resource (xxii, 328 p.) 
504 |a Includes bibliographical references at the end of each chapters and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
588 |a Description based on online resource; title from title page (ebrary, viewed August 12, 2013). 
650 0 |a Marketing  |x Moral and ethical aspects. 
650 0 |a Social marketing. 
655 4 |a Electronic books. 
700 1 |a Murphy, Patrick E.,  |d 1948- 
700 1 |a Sherry, John F.,  |c Jr. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1323301  |z Click to View