Communicating the new : how to make the complex, unfamiliar or still-fuzzy understandable to others / / Kim Erwin.

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Year of Publication:2014
Language:English
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Physical Description:256 p.
Notes:Includes index.
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100 1 |a Erwin, Kim,  |d 1965- 
245 1 0 |a Communicating the new  |h [electronic resource] :  |b how to make the complex, unfamiliar or still-fuzzy understandable to others /  |c Kim Erwin. 
260 |a Hoboken, NJ :  |b John Wiley & Sons, Inc.,  |c c2014. 
300 |a 256 p. 
500 |a Includes index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Communication in marketing. 
650 0 |a New products. 
650 0 |a Business communication. 
650 0 |a Communication in organizations. 
650 0 |a Communication in management. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
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