The business solution to poverty : designing products and services for three billion new customers / / Paul Polak and Mal Warwick.
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| Year of Publication: | 2013 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 245 p. :; ill. |
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Table of Contents:
- Preface
- Introduction: eight keys to ending poverty
- Only business can end poverty
- "The poor are very different from you and me"
- What is poverty?
- What can government and philanthropy do?
- Why business is best equipped to fight global poverty
- Zero-based design and the bottom billions
- What to do before you launch your business
- The ruthless pursuit of affordability
- Zero-based design in practice : low-cost drip irrigation
- Design for the market
- Zero-based design in practice : a cautionary tale
- Design for scale
- Zero-based design in practice: safe drinking water for small villages
- Design for delivery the last 500 feet
- Building a mission-driven global business
- Opportunities abound
- It's your turn now
- Resources : takeaways and what we say to critics
- Notes
- Acknowledgments
- About the authors
- Index.