Irrationality in health care : what behavioral economics reveals about what we do and why / / Douglas E. Hough.
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| Year of Publication: | 2013 |
| Language: | English |
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| Physical Description: | xvii, 291 p. :; ill. |
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Table of Contents:
- What is behavioral economics--and why should we care?
- Keeping what we have, even if we don't like it
- Managing expectations and behavior
- Understanding the stubbornly inconsistent patient
- Understanding the stubbornly inconsistent consumer
- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient
- Explaining the cumulative impact of physicians' decisions
- Can we use the concepts of behavioral economics to transform health care?