The cycle : a practical approach to managing arts organizations / / Michael M. Kaiser with Brett E. Egan.
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 187 p. :; ill. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Programming: It is all about the art
- Programmatic marketing: putting butts in seats
- Institutional marketing: image is everything
- Building the base: it's all in the family
- Assembling a productive board: the head of the family
- Generating revenue: earning rent from the cycle
- Controlling expenses: not glamorous, but essential
- Implementing the cycle: the cycle worksheet
- When the cycle breaks
- The cycle and strategic planning.