Research in international marketing / edited by Peter W. Turnbull & Stanley J. Paliwoda.
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Language: | English |
| Series: | Routledge library editions. International business ;
v. 39 |
| Online Access: | |
| Physical Description: | 376 p. :; ill. |
| Notes: | First published in 1986 by Croom Helm. |
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Table of Contents:
- pt. 1. Organisational buying behaviour and cultural variables
- pt. 2. The internationalisation process-- theories & evidence
- pt. 3. International supplier-customer relationships.