The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister, Emily West.

• Author: ProQuest (Firm)
• TeilnehmendeR: McAllister, Matthew P.; West, Emily.; ProQuest (Firm)
• Year of Publication: 2013
• Language: English
• Physical Description: xix, 464 p. :; ill.

Table of Contents

• Introduction
• Historical perspectives
• Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross
• "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn
• The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole
• Cultivating the romance of place : marketing as popular geography / Richard K. Popp
• Political economy
• Regulating integrated advertising / Christina Spurgeon
• Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy
• Media buying : the new power of advertising / Joseph Turow
• Globalization
• The advertising industry in Latin America : a regional portrait / John Sinclair
• Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng
• The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Chavez
• The transnational promotional class and the circulation of value(s) / Melissa Aronczyk
• Audiences as labor, consumers, interpreters, fans
• Commodifying free labor online: social media, audiences, and advertising / Nicole S. Cohen
• The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein
• Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes
• Identities
• The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy
• "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika
• The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton
• Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott
• Social institutions
• The new refeudalization of the public sphere / Jamie Warner
• Rate your knowledge: the branded university / Sarah Banet-Weiser
• Now hear this : the state of promotion and popular music / Devon Powers
• Property porn : an analysis of online real estate advertising / Jacqueline Botterill
• Everyday life
• "Brand you!" : the business of personal branding and community in anxious times / Christine Harold
• Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury
• Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein
• From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes
• The environment
• The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen
• Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern
• The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor.